Write Right for the Right Reasons



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Write Right for the Right Reasons
Copyright 2004 Foreman Enterprises
by Scott Foreman Build-Passive-Income.com

It seems that I must get dozens of newsletters and ezines in
my email box every day. That does not include, of course,
all the Internet Marketing groups that I belong to that send
me a listing of all articles posted each day. It seems like
thousands of new articles are published every week just on
home business ideas alone. The pure volume of written
material can be intimidating.

Why are there so many articles out there? Surely most of
them go unread, right? I think youd be surprised. The
simple truth is, marketers write articles because they work.

Lets take a look at what original articles do for you, the
writer. First, youve worked hard for the knowledge you
have. If you could share some pearls of wisdom and help
someone out, wouldnt you? Not only that, but the more
people that find your knowledge helpful, the more you
establish credibility and name-recognition. Second, articles
are a way of keeping your subscribers in touch with you. The
more compelling your subject matter, the more likely you
will re-visit the site that originated the material. Third,
and probably most important, is the wildfire effect that
articles have. As you write more original material, more
people are bound to publish what youve written. That
creates exposure as well as linking to your site.

When my business partner and I started writing original
articles, we watched our websites page rankings soar and
the Alexa number drop (which is good). Not only that, we
started seeing our names and articles in the search engines
too. Slowly, the keywords that are most pertinent to our
site are starting to be associated with our site (as far as
the search engines are concerned) and that is never bad.

I know what youre saying. I cant write and I dont have
anything to write about. Hogwash. Even if today is your
first day in the Internet Marketing field, you bring with
you a lifetime full of knowledge. Even if you dont know the
first thing about affiliate programs, pay per click
advertising, or viral marketing, write about something that
you know about. What do you know more about than most people
around you? Parenting? Accounting? Tulips? Write about that.
You never know whos reading.

You say that you cant write. Thats okay. Just make your
first article a paragraph or two. Answer these questions:
Why would the average reader be interested in your subject?
What questions might a person want answered on your subject?
What information can you provide that will address those
questions? Where can the reader go to get more information
on your subject? What will cause the reader to think about
your subject even after they close the article?

If you dont know where to start, begin at
http://groups.yahoo.com and I can almost guarantee youll
find a group that interests you. Not only will your market
niche probably be represented there, youll also find
general business groups that can be helpful and educational.

Now I dont want to make any wild claims. Im not saying,
Write articles and make $10,000 a month with no other
work. You laugh, but Ive seen it. What Im saying is that
articles are a great way to create exposure for your
website, your product, and your presence as an expert in
your field. Try your hand at writing a few and pretty soon
youll not only get the hang of it, youll start seeing some
amazing results come from your efforts.

Most everyone likes giving their opinion. Give yours to help
out the next guy/gal and expose the world to what you and
your business have to offer.

Remember, be good to yourself and never underestimate the
power associated with the intensity of your passion.

Wishing you Success,

Scott Foreman
mailto:scott@build-passive-income.com
===========================================================
Wayne and Scott Foreman are co-owners of
http://www.build-passive-income.com

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