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Use Collaborative Approach - and Get Leveraged Earnings
Copyright 2004 Sanjay Johari
By helping others to grow their business you ensure growth
of your own business. I have seen this theory work even
while dealing with competitors. This confirms one of the
golden rules - you get what you give to others.
I have been involved in building and running factories to
generate profit and credibility - right from constructing
foundations for machines and buildings up to the point of
developing customers and retaining them. In the process I
have had to deal with many agencies - suppliers, customers,
consultants, government officials, licensing firms and many
others.
Whenever I negotiate a deal with these agencies, I always
have two considerations at the back of my mind. One of them
is cost reduction and the other one is the prospect of
entering into long-term relationship. It is often possible
to resort to arm-twisting to get a deal which appears
better for you. But there is a better approach - the
collaborative approach.
Collaborative Approach - Let us take the case of a supplier
or a vendor. While it is possible to force a deal in your
favor, collaborative approach makes that unnecessary. In
this approach you actually work with the vendor as a
consultant to help him to reduce his cost of sale, and then
get the savings passed on to you. This creates a win-win
situation, good relationship develops and long-term source
of supply is ensured.
Similar approach works with customers also. Customers can
be helped in growing their business, in solving their
technical problems and other issues. This may not give
immediate monetary benefit, but there are longer-term
advantages. One obvious benefit is that loyal customers are
developed. Another equally important benefit is that
customers actually advertise for your products. This is a
no-cost advertisement endorsed by actual user of your
product.
Network marketing uses a collaborative approach that makes
it really appealing. It is unfortunate that network
marketing or multi-level marketing is not really considered
as respectable as it deserves to be. This may be because
many network organizations have disappeared because of
faulty systems or un-ethical practices. Many programs did
not have any products to sell; their business was only
recruiting down line members. Such programs and associated
legal issues should be totally avoided.
PERSISTENCE PAYS - One of the reasons why new affiliates
give up too early and too easily is that they were probably
lured by some get-rich-quick scheme to join the program
which did not materialize as they were led to believe. In
any good network marketing program it is important to
realize that results will be forthcoming only thru
persistence. Building any business which can yield returns
sufficient to support a family takes time.
Good Affiliate Programs - While many organizations have
disappeared in thin air, there are also organizations that
are growing and growing. Many programs offer unlimited
earning potential. It is important to join only good
programs with proven track record. New affiliates are often
new to the Internet business and join with the hope of
making some extra cash working part-time or working from
home. They need support from the organizations operating
the programs by way of training, sales promotion material,
discussion forums etc. Many programs provide such support
to their affiliates.
Personal Guidance - While all these material can help a new
affiliate, there is no substitute for personal guidance.
Apart from other benefits it can provide, it at least
assures the new affiliate that she is being taken care of
and is not left alone. This is where collaborative approach
comes into play. Generally the person who sponsors the new
affiliate works as a guide. The guide has more experience
in this field and helps the new affiliate to grow her
business.
Leveraged Earnings - The programs that have a system of
providing leveraged earning to its members particularly
take advantage of this situation. In leveraged earning, a
member earns from the efforts of the down-line members.
Suppose you have members in your down-line just below you,
and these members have their own down-line members. Like
this there are several layers of members below you.
Depending upon the program you have joined, you can earn
leveraged earning when your down-line members in several
layers below you earn their commission.
In this situation it will be to your advantage to help
other down-line members earn commission for themselves.
They are also happy to earn for themselves with your help.
This collaborative approach works out a winner for all
concerned.
Apart from monetary benefits, there are other issues
involved in the collaborative approach. In my opinion the
most important aspect is that the new affiliate does not
feel neglected. There are now plenty of free information
available in the Internet, most of which can be obtained by
visiting websites or thru autoresponders. All the secrets
of running successful business are out there. Yet only a
few people are able to succeed and earn back their
investment. With so much of often-conflicting information
people get more confused than educated. If there is a
person to guide you it will at least give you a sense of
relief.
There are awards also for those who guide others to realize
their dreams. This is the sense of satisfaction they get in
helping others and earning their life-long gratitude. Other
bonus gift is opportunity of building your credibility and
gain trust of your business partners.
The sense of belonging, which develops in collaborating
with others for overall growth of all, is the real beauty
of
leveraged earning.
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Sanjay Johari helps in operating on-line small businesses.
Experience the power of leveraged earning.
For top business opportunity, information, e-books,
articles and more, visit
http://www.Sanjay-J.com
Subscribe to Home Business Tips newsletter with hundreds of
tricks and tips for Home Business. Send a blank e-mail to
sanjay-j@getresponse.com
More articles by Sanjay Johari - http://www.submityourarticle.com/articles/Sanjay-Johari-212/
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