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Sins of the Internet Marketing Godfathers
Copyright 2004 Ed Zivkovic
What is an Internet Marketing Godfather?
Someone who I *perceive* to know more about Internet
Marketing Stuff than me. Usually, my thinking tells me that
if they are making more money than me, I should listen to
them.
But consider this. How come some Internet Marketing Gurus
do not even tell you what script they use to manage their
affiliate program?
Obviously this is an important ingredient in the Internet
Marketing recipe. Of course it is, but they want to tell
you how to get rich marketing their products. They will
even sell you tools to help you with this.
Consider this too. Internet Marketers first mail their
joint-venture partners with their *new* product. After the
joint venture partners have mailed their huge lists, they
then offer the item to the rest of their lowly affiliates.
What is Internet Marketing Sin?
In it's simplest form, it is perpetrating an untruth. Once
upon a time it may or may not have been true, but things
have changed.
The Internet is in a constant process of change and growth
(like the Universe), and certain statements that once were
valid and correct, no longer have meaning or value, or have
less meaning or value to Internet Marketers today than they
did a few years, or even a few months ago.
Example of an Internet Marketing Sin
Start a link exchange program in order to increase your
search engine rankings.
This is not as effective today as it once was. The reason?
The search engines are filtering out certain pages as
irrelevant. A real life example of a page getting filtered
out is one that is named "links.html", and maybe even
directories called "links" could be targeted in the future.
This is just *one* example. I wander how many things we are
doing which is at best is only a waste of time, and worse,
is getting us banned and costing us money?
How does Internet Marketing information become a Sin?
The same way it does in any area of thinking.
Example: For decades, our parents, grandparents and great
grandparents have watched ads on TV which claim milk is
good us. Also, the parents *teach* their children that milk
is good for them without ever doing any of their own
research on the matter. They accept what they see on TV as
truth and never question the validity of these "milk is
good for you" statements. It must be true, there was a
doctor on TV telling me so and mum told me ever since I can
remember.
And so a sin is born. A belief based on an assumption
without any investigation whatsoever. This sin gets passed
down from generation to generation as absolute truth.
Another example: Industrial-age thinking. Parents who were
brought up in the industrial age believe in getting a nice
safe secure job and working hard for 48 weeks a year for
someone else so that they can retire in comfort.
This sin is is still being passed down from parent to
child. It is also being taught in schools as part of an
education program. It must be the way to go, everybody
mocks me if I think something else which opposes this.
In the same way, someone who got into Internet Marketing
years ago could be perpetrating information which is simply
not relevant today or maybe never was relevant. The
information only served to waste our precious time, vacuum
clean our wallets and line the pockets of the perpetrator.
These people might have published a book or started some
kind of service on the Internet. The book or service is
being plugged by thousands of affiliates who recruit even
more affiliates.
This is how sins, errors in thinking, false beliefs or
whatever else you want to call them get passed along the
the Internet Marketing Community.
Differentiate between the true and the false
On the Internet, seven generations is not like seven human
generations. Information passed on seven times, seven
levels deep is seven generations.
Just because someone permission markets you with some new
tool which will explode your Income, search engine rankings
or traffic, does not mean that it will work for you today.
Hell, join their affiliate program and spread the sin one
more generation. Recruit others who will recruit others and
help you spread the sin.
Conclusion
Reading up-to-date search engine books is a step in the
right direction, as is lurking around good webmaster and
SEO forums. There you can ask questions about particular
products and get feedback from those who have walked the
path before you.
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The author, Ed Zivkovic owns his own website which contains
articles with all sorts of tips for work at home
webmasters. Here is the site: http://www.ezau.com.
More articles by Ed Zivkovic - http://www.submityourarticle.com/articles/Ed-Zivkovic-132/
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