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Running Your Online Business
Copyright 2004 Jeremy Gislason
I had a very nice conversation with one of our members a
while ago regarding her business. She has been in business
for 11 years with her current company, which is a
traditional business started long before the Internet came
around.
She has been successful for those 11 years and is still
doing very well. She started her online business several
months ago with the same products as her traditional
business. The problem was her online business was only
costing her money and to date she has made no sales, but
has spent over $1,500 in advertising and marketing--just
for the online side of her business alone.
Here is a news flash. Business is Business! I do not care
whether you are on the Internet or in a shopping mall. The
same basic principles apply to both businesses.
1) You have a product
2) You need to advertise to get customers to buy your
product.
3) You need to support your customers who buy your product
from the advertising you did.
4) You need to build a loyal customer following, so you can
maintain a profitable business.
Many people believe that because they are selling online
that some of these steps can either be skipped or they need
to go overboard in one area or another. Customer service
on the Internet is for the most part--non-existent.
Companies that tell you they will get back to you in 48 -
72 hours might as well tell you they are closed.
The bottom line regarding selling online, whether you have
your own product or you are just going to focus on
reselling affiliate programs, you will need to advertise,
and you will need to take care of your clients.
There is no magic about online selling. As an example, our
members purchased an ISOR membership for a reason and other
people will purchase for similar reasons. We work very
hard at ISORegister, Inc. to ensure our members and treated
fairly. We provide toll-free phone numbers, 7-days a week
support, we answer our emails the same day we receive them.
These are a few of the things we do that 99% of the online
companies do not.
You do not have to get your own toll-free phone number or
work 7 days a week. What you do have to realize is that if
you are reselling an affiliate program or your own product
that you are in business for yourself.
You have a choice as to how you want to run your business.
You can sit back and wait for sales to happen or you can go
out and make sales happen. Run your home business like you
expect to be treated by other businesses. Do not spam
people; do not buy a bunch of worthless hits, do not pay
someone to get you posted in the top search engines.
Run your new home business just like a real company because
it is a real company and you have a real opportunity to be
successful or to fail. The only difference between an
online business and a traditional business is location and
in some cases inventory. Everything else is about the
same. You have a product and you want to sell that product
to people who want your product.
Think about this...Remember, building a business takes time
and patience. If you are promoting affiliate programs do
not sit around waiting for someone to find your affiliate
page. In addition, too many people think that once they
have put up their own website the traffic is just going to
pour in. This is not true as anyone with a website knows
but it is a reason so many people get frustrated and quit.
You need to go out and promote your website or affiliate
program and you need to be aggressive in your approach.
There is nothing magical about running your Internet
business. This business is run the same as any traditional
business and it will succeed or fail depending on what you
put into it.
Read any book or bio from anyone who has ever started and
run a business and you will see that everyone put a lot of
time and energy into their business. Do the same and treat
your own business or affiliated businesses like your own
and you will do fine.
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Jeremy Gislason, Vice President of ISORegister, Inc. has
over 15 years of offline and online business experience.
ISORegister provides business and marketing solutions
whether your business is 100% online or you run a
traditional offline business such as a retail store,
restaurant, or service.
http://www.isoregister.com/9810354341/jusco/isoregister.html
More articles by Jeremy Gislason - http://www.submityourarticle.com/articles/Jeremy-Gislason-197/
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